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Powerful Anti-Drinking and Driving Campaign Run in LA Bar With Convicted DUI Offender

The “Reflection from Inside,” launched by We Save Lives, is an online video against drunk driving that targets men in a Los Angeles-area bar in California.

We Save Lives’ new powerful anti-drinking and driving campaign features Kris Caudilla, a convicted felon who came forward and shared his story, in order to raise awarness. They put people at a Los Angeles-area bar face to face with Kris, a convicted drunk drive serving 15 years for DUI manslaughter at a Florida prison.

“I think about the man I killed in the crash all the time,” Caudilla said in the video. “I kind of try to replay the scene in my head and see where things went wrong but mostly I just think about him and his family.”

 

Don’t drink and drive. Here’s why:

“We hope this message hits home in a relevant way and gives people the courage to intervene when they know someone is about to drive drunk,” Candace Lightner, founder of We Save Lives, said in a press release.

“We often hear from the victims of impaired driving but to our knowledge this is the first time a convicted felon who is now in prison has come forward to do a PSA about the tragic consequences of drinking and driving,” Lightner said in a press release. “We believe Kris’s message will save lives.”

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